ONLINE CONSUMER ACQUISITION PLATFORM

Core Digital Media is a leader in online marketing and online consumer acquisition platform. Our websites LowerMyBills.com and ClassesUSA.com are fueled by an industry leading marketing platform which operates across a variety of financial and education markets working with more than 1000 unique partners. We operate in a fast paced, dynamic environment where everyone on the team “comes to win”. Our work environment is highly entrepreneurial and our success comes from our employees who voice their opinions and ideas to facilitate growth to our bottom line. Core Digital Media rewards hard work, promotes from within, supports career development and fosters a fun and friendly work environment.

REASONS FOR OUR SUCCESS

Consistent top ten online advertiser
Leader in mobile and social
Innovative solutions in mortgage, education, insurance, auto loan and more
Industry-leading audience segmentation, lead scoring and analytics
Data-driven marketing with sophisticated data modeling and real time targeting
Actively partnering with clients on advertising solutions

FACEBOOK TALKS CORE DIGITAL MEDIA:

“Core Digital Media used Facebook Ads to gain new customers for the mortgage refinance comparison website LowerMyBills.com, achieving a 2X higher conversion rate and 16% higher lifetime value from Facebook compared with other platforms”

ONLINE MARKETING

Core Digital Media is a top 10 advertiser across display, paid search, mobile and social marketing making us the largest and most successful performance advertiser on the internet. For over a decade, our industry-leading innovations have fueled us to the top of 5+ online consumer acquisition platforms.

The marketing group at Core Digital Media is highly specialized and fully in-house. The team is responsible for full marketing construction and consultation from ad creative to A/B testing to analytics and reporting. We are industry-leading experts by platform and function.

We are focused on performance marketing and our infrastructure and process is second to none. We have a patented real-time optimization algorithm that allows for testing of over 1,000 creative per month and supports over 2 million decisions per day. We have also built out incredibly efficient proprietary deployment and tracking systems.

Core Digital Media continues to be a leader in online marketing across all segments.

TOP 10 MOBILE ADVERTISERS

mobile rank

desktop rank

1 Progressive Insurance 12
2 AT&T 3
3 Microsoft 5
4 Verizon 4
5 Capital One 9
6 Comcast Corporation 2
7 Core Digital Media
(LowerMyBills Inc) 6
8 Toyota 11
9 Amazon 25
10 TransUnion 16

BIG DATA & PREDICTIVE ANALYTICS

The Data Science team is responsible for big data analytics, specifically focused on predictive modeling and developing algorithmic approaches for automating decision-making.

Predictive modeling is applied to the three components that determine the value of the approximately 250 million online advertising impressions we deliver daily:

1) the probability of a consumer clicking on an ad;

2) the probability of a consumer that has clicked on an ad responding to all requests for information on our proprietary websites; and

3) given the response to our information requests, the expected value to our client.

Given the trajectory of the online advertising industry – towards more data elements being made available for modeling and more transactional channels becoming available – our Data Science team is perfectly positioned. Core Digital Media continues to build on our analytical foundation, harnessing the power of a Teradata-based enterprise data warehouse.

TERADATA TALKS CORE DIGITAL MEDIA

“By deploying market-leading capabilities for ad placement optimization and predictive analytics that consistently deliver cost-efficient, quality leads, Core Digital Media continues to thrive as a leader in direct response advertising”

TECHNOLOGY

Our technology team is responsible for the development and operations of all the consumer-facing web applications, our marketing platform and internal tools. We are leaders in online advertising – with a mobile first mentality. The marketing platform is built in-house and customized using cutting-edge technologies. Our marketing technology is available internally and externally - enabling our marketing team and our partners to run more effective campaigns. We are a fast paced working environment using Agile methodologies.

Our applications are constantly evolving to keep up with latest developments in software industry. We leverage power of Java and popular frameworks such as Spring, Hibernate, AngularJS for building enterprise-class applications. We use a QA automation framework, built using Selenium Webdriver and Appium, for testing on an extensive combination of simulators and real devices. Our automation toolkit also includes automated visual validation testing – all of which allow us to scale efforts across mobile and desktop.

>Our applications runs on a highly scalable, virtual infrastructure which extends to the AWS for disaster recovery. We use modern release engineering tools, like Jenkins pipelines, for automated builds and deployments. We have scalable and redundant data storage platform to serve high transaction volumes. We have an active data warehouse evolving to a more real time mode leveraging Python, Spark and Kafka. We use best in class monitoring/alerting tools to quickly identify production issues.

We are always innovating and taking advantage of the latest technologies to build scalable systems and drive growth for the organization.

ABOUT US

Think you could be a core player at our company?

Being one of the best in the industry doesn't just happen overnight. It comes with hard work and dedication from our greatest competitive edge, our people. Want to join this challenging, collaborative, innovating, and winning team?

Here’s what it takes:

Driven To Win – Competitiveness is in our blood. We fight every day to be better than we were yesterday. This mentality trickles into everything that we do.
Adaptable – Working at an innovative dotcom company has its charms. One of them is problem solving on the spot and quickly shifting to changes in the business. We tackle our obstacles head-on and come out on top.
Metrics-Driven – Data science, big data and predictive analytics are a part of our daily work. If you don't like numbers, you won't like working here. The numbers tell the story and drive the majority of our decisions.
Transparent – This relationship is a two-way street. We share our wins, our challenges, and our visions for what's next with all of our employees. We expect the same from our people.
Innovative – What is the next big thing? We think about that every day. We are not afraid to take the road less travelled as we know that is where we find some of our biggest wins. Everyone has a voice and everyone contributes to our wins.
Collaborative - Here we've got it all: from technology, to online marketing, product, analytics, sales and more. Our team works cross-functionally with a mindset that we are better as one team striving towards the same goal rather than separate entities.

Here is what you get:

Benefits that compete with the biggest companies out there.
A company that cares as much about life in the office as life on the outside. Enjoy our flexible time off policy and plenty of opportunities to play with your peers (on site office Olympics, boat cruises and more).
Career growth through on-site training, tuition reimbursement programs, and internal mobility opportunities. When we say we invest in our people, we mean it.
The opportunity to contribute to the team's success and to the community where we work and live. We promote giving back through GREEN initiatives, off-site service projects, and internal fundraisers.

Sound too good to be true? Check out what people are saying about us. Still think this is the place for you? Take a look at our career opportunities.

OUR BRANDS

LowerMyBills.com is the one-stop destination that helps consumers save money. Through relationships with more than 500 service providers, Lowermybills.com helped lower rates for more than 5 million consumers, saving them more than $3 billion. We take the stress out of rate shopping for home loans, auto loans, personal loans and auto, life and home insurance.

ClassesUSA.com is a leading online higher-education portal. Each month, more than 2 million potential students visit the site, which boasts more than 300 accredited college and university partners.